About


Promoting wellness, success and taking a real look at the social media content that can influence us so easily. The Real Filter plans to #filteritreal on a broad range of subjects to highlight the real value hiding under our quick-like culture.

Have you ever felt like you’re drowning in online advice and influence and you’re starting to lose sight of your own spark? Then you’re with us! Read on…


Navigating social media and coming away feeling enriched and inspired has become a rare occurrence. With every click leading us to more advice and advertisements than we could digest in a lifetime, it’s nothing short of exhausting. A lot of the media is filtered to project a certain image or evoke a particular reaction, and it’s becoming harder and harder to see what has genuine value and isn’t just another trend.

Most of us scroll through our feeds feeling overstimulated and underwhelmed simultaneously; liking posts without reading their captions, reposting quotes but never reflecting on their messages – We’re simply not connecting. But this isn’t for lack of trying, there is so much incredible content right out our fingertips that we can’t see the woods for the trees. The very information we’re searching for is more accessible than ever, only we now have to swim through the masses of only vaguely related content taking advantage of your search terms to actually reach it. We’re running the risk of becoming so swamped in differing ideas that we’ll loose sight of our own unique views. Have you ever considered how influenced you can become without even realising it?

Because of this, The Real filter has been created to show you how to select the content you consume and make it relate to you in the real world. With a purposefully chosen name, that takes the world filter back from the rose-tinted-glasses, and instead reminds us that we should filter our content to be suitable for our individual selves, we’re going to #filteritreal on a broad range of topics and try to bring some easily-digestible value back into the world of quick-like social media.